Toyota Motor North America and Cincinnati Children’s Hospital Medical Center announced that they would be reaching out more than ever before with Buckle Up For Life, a program that aims to promote safety education. Citing disproportionate deaths and lack of seatbelt usage among African American and Hispanic children, Buckle Up For Life intends to assist local communities in stressing the need for seatbelt safety. The program has been noted for its past effectiveness and increase in local seatbelt use.
Follow this link to find out more about this safety initiative.